PPC advertising can help you increase your visibility online, bring new leads to your website, and boost conversions all without breaking the bank.
Media buying and ad placements are two of the best ways to reach extremely targeted, responsive audiences online. That means more clicks on your ads, more visits to your site, and more revenue for your bottom line.
In order to best meet your business goals, Tembo Team will work with you in defining your target customer’s interests and lifestyle to ensure we are reaching your target demographic with our services.
Keywords Research and Buyer Personas Creation – Our approach to Keywords Research and Buyer Personas Creation is founded on precision and insight. We meticulously analyze search trends, user behaviors, and industry-specific keywords to identify strategic opportunities that align with your business goals. By understanding your target audience’s demographics, interests, and purchasing behaviors, we develop detailed buyer personas that guide our digital marketing strategies. This comprehensive approach ensures that every campaign is optimized to attract qualified leads and drive meaningful engagement.
Investing in Ad Quality Systems – We are dedicated to continuously improving our ads’ relevance and usefulness to users. Over the past four years, our efforts have led to a remarkable 3x reduction in low-quality and irrelevant ads. This improvement enhances the overall user experience and ensures that your ads are seen by the right audience at the right time.
Data-Driven Approach – Our Google-certified agents start by setting up campaigns meticulously on the Google Ads dashboard. We integrate advanced conversion tracking, optimize budgets, and manage keyword bids to gather unique datasets. These datasets empower you, our client, to continuously refine and optimize your campaigns based on comprehensive data insights provided in detailed campaign reports.
Understanding the Buyer’s Journey – We tailor campaigns to align with various objectives across the buyer’s journey, including Awareness, Conversion, and Delightment Campaigns. For products or services that typically require consideration before purchase, we keep your brand top-of-mind for potential customers as they progress through their decision-making process.
Accurate Audience and Niche Market Targeting – Leveraging Google’s extensive audience categories, we precisely target specific groups based on their interests, intents, and demographics. Whether it’s enthusiasts of sports and travel, prospective vehicle or real estate buyers, or past visitors to your website, we ensure your messaging reaches those most likely to engage.
Continuous Ad Optimization – Optimization is key to achieving sustained campaign success. We continuously refine and adjust your messaging to resonate with your target audience’s preferences, ensuring your campaigns remain effective in both the short and long term.
A/B Testing – To maximize effectiveness, we employ A/B testing methodologies, rotating multiple ads under the same budget. This approach allows us to identify and implement the most effective ad variations, delivering optimal results for your Google advertising campaigns in Kenya.
By focusing on these strategic elements, TEMBO Marketing Agency ensures your Google advertising campaigns not only achieve but exceed your business objectives.
PPC or ‘pay-per-click’ advertising, is a type of internet marketing where advertisers pay a fee each time their ad is clicked. Essentially, it’s a way of buying visits to your site rather than earning those visits organically. This is particularly useful when someone types in specific keywords or phrases into the search engine.
Expanding on the concept of PPC, we utilize Performance Max, a flexible campaign type in Google Ads. With Performance Max, you set an objective for your campaign and supply all the assets and information about your advertisement. Google then auto-generates ads that can appear across all its affiliated platforms, including Search, Maps, Display, YouTube, Gmail, and Discovery networks. This enables us to manage comprehensive campaigns from a single platform seamlessly.
In addition to Performance Max, we also leverage Shopping ads, which provide detailed information about specific products that you sell. These ads show users a photo of your product, a title, price, store name, and more, giving users a strong sense of the product you’re selling before they click the ad. This leads to more qualified leads and better conversion rates.
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Initial consultation to understand your brand, goals, and target audience Conducting research.
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WordPress course will prepare individuals for roles like WordPress developer, web designer, content manager, and digital marketer
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You will learn to gather and analyze website traffic, search appearance, and click-through rate using various tools through hands-on activities.
This is a question we have heard many times before. If you have tried PPC before and it didn't work then it is most likely that there was a problem with the way the campaign was set up; either the keywords you were targeting weren't quite right or your campaign didn't have the correct structure. We can analyse the data from your previous campaign and highlight why your old campaign didn't work, as well as making suggestions on how we would set up your new campaign, should you want to try it again.
Once the campaign is setup and ready to go, it will need to go through a review process which shouldn't take more than an hour. Once it has passed the review process, the campaign will be live and you will start driving traffic to your website. We will be able to tell within the first week whether or not the campaign is working for you.
This depends on your individual business circumstances of course, however, Pay Per Click (PPC) advertising should work for almost every industry or business sector. If you offer products or services that people are likely to search for, then PPC will be right for your business in some shape or form.
Each marketing agency will have different offerings. That said, some typical PPC management services you can expect are:
PPC management pricing varies from agency to agency, depending on the services you wish to use. You’ll likely see three common fee structures: flat fee, percentage of ad spend, and performance-based.
Here’s what you can expect to pay for each:
At TEMBO, we prioritize transparency. That’s why we charge a straightforward, upfront fee without any hidden or unexpected setup charges.
Our team will answer all your questions. we ensure a quick response.
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